Sales Planning

Sales planning is spending time and effort to develop your strategy and tactics for closing the sale. Marketing is attracting the attention of people and sales is enabling your customers to buy what you are selling, from you and not someone else.

Cultivating an attitude of service is the key to success in all relationships. Work on being motivated to serve your customers. Get in the habit of helping people, every chance you get. Think about how you can help your customers while you are designing and producing your products and services, and while you are planning your sales strategy and tactics.

Just like your business plan and marketing plan, your sales plan is for your benefit. Use them to teach yourself high performance sales and marketing habits. Closing the sale is a valuable skill. Exactly how are you going to close the sale in your free enterprise?

Think about who your audience is. What will appeal to them? Are you going to sell directly, face to face? Or are you going to work mostly online? Your marketing and sales planning will help you develop a system that works for your circumstances.

What exactly is the process of selling your product or service? Plan this ahead of time. Practice. Get really good at telling your story to a variety of audiences. Make sure you have all the paperwork and everything you need to close the sale easily accessible. Make it easy to close the sale.

Your attitude is the most important feature of your sales activity. Make sure you have an attitude of service to your customers and don’t worry so much about what you are going to get out of the transaction. Make sure your customer gets a good deal.

Relatively poor people have a disadvantage in that, they are so desperately needy. The customer senses that they are thinking about how much they want and need, instead of what the customer wants and needs, and hesitates to buy from them. Being productive and serving other people is the key to success.

Digital Marketing

Figuring out how to attract attention and getting people to purchase your products and services is an important part of your business. Remember to be mindful of your audience’s interests, rather than your own interests. Imagine what your customer is thinking and feeling. How can you serve your customer?

Where are you selling your products and services? Can you use conventional advertising, like TV and newspapers? Does using coupons or discounts or anything like that make sense in your situation? The answers to these questions can help you design a very advanced, high performance sales and marketing system for your home office based free enterprise.

Cultivate a good reputation. Work on your social media activity to attract attention to your website. Don’t spam the social media platforms. Just join the conversation and let people know what you are doing and how to find you when it is appropriate.

Of course, the more people start working online like this, the more saturated the market will be. You are going to have to make your products and services attractive and valuable. Supply and demand are both growing faster and faster.

Be a good listener. Find out what your customer wants from you. Listen to their needs. Investigate your target market. Primary research is gathering information directly from your customers. Build your feedback system into your sales and marketing system, right from the start.

Secondary research is investigating business studies, statistics, reports and other data from government agencies, trade groups and other business groups. Your local library and the Internet can provide a lot of information about your target market. Look for trade associations and organizations, local population demographics and other important information about your free marketplace.

Informal conversation is one of the best ways to learn about what people want and need and to tell people what you are offering. Meetups and Toastmasters groups, etc., are a great way to develop your networking system. Develop a systematic way of gathering information about your target market and teaching your target market how you can fulfill their wants and needs.

Network marketing companies usually have some pretty good training. If yours doesn’t, then start a training system that you can invite new prospects to. Figure out what you can say to a prospect if you have a minute alone with them. Get your elevator speech ready.

If you’re selling other people’s products, you probably won’t be able to adjust your prices much, but if you’re selling your own custom products and services, you can decide what the most profitable price is. Set your prices to balance making the most profit from each product, and making more profit by selling more products.

Learn how to win friends and influence people (Carnegie, 1936). Get all your paperwork ready and get really good about making people feel comfortable trading with you. Make sure everyone you trade with gets a good deal.

Execute Your Sales Strategy

Get in the habit of talking about your products and services. Your sales pitch should include who you are, what you do and what your customer will get out of it. Learn how to lead your prospect to closing the sale.

Another thing you can do is to learn how to get their contact information. Ask them if you can contact them. Have your smart phone note taking application ready and get their phone number and or email address, etc. See if you can get an appointment to meet with them.

Explain the value of your product. How it can satisfy one of your prospect’s wants or needs? Ask them if they would like to hear more and offer them your business card.

Start building a database of prospects and customers using OpenOffice Spreadsheet. Later on, as your business grows, you may want to upgrade it to a PostgreSQL database or even a commercial Customer Relations Management system.

A good customer relations management system (CRM) may be a good idea for you. You can get professionally designed, computerized CRM, or you can design your own way of keeping track of your customers.

Use your WordPress, Monster Insights plugin to help you attract customers. Use WooCommerce to help you manage your sales strategy. Build a high performance system that automatically attracts customers and makes it easy to close the sale.

Make sure you have any contracts you need handy, so you can quickly close the sale when your prospect is ready to buy. Think about all this ahead of time and get ready to do it, over and over again.

High pressure sales tactics usually alienate potential customers, so don’t do it. Respect everyone around you. Intentionally cultivate positive, healthy and profitable relations with everyone you interact with. Explain how you can serve your customer, while giving them the sense that they’re making their own decision. And let them make their own decision.

Let your potential customers talk about themselves. Ask them questions about their problems, their wants and needs, and then, show them how your products or services can fulfill those wants and needs. Let them talk about their past experience with products like yours.

Talk about the features of your product or service, but focus on the benefits. Describe the solutions your product or service supplies. In other words, if you’re selling drills and drill bits, talk about the holes you can drill with your drill, in addition to talking about the drill and drill bits. Your prospect wants holes, the drill bits are a means to that end.

Talk in a friendly conversational tone of voice. Use humor, not too much. Pay attention to Italian economist, Vilfredo Pareto’s observation that 20% of your effort will produce 80% of your results. Identify and focus your effort on your most lucrative prospects and your most productive activities.

Plan, do and review. Measure your results and adjust your tactics to increase your effectiveness. Develop your plan. Execute your plan. Record the result of your activities and use that information to plan your next wave of progress.

Build relationships with your customers. Get in the habit of consciously meeting people. Find out who they are. Make notes of every conversation. Get names and as much contact information as you can. Enter the information in your database and follow up if you can.

Give your audience reasons to like you. Let them share their thoughts with you. Talk about things your audience cares about. Help them solve problems or answer questions. Demonstrate your knowledge about your products and services.

Timing is important. Hold off on using social media. Get a good business fully set up before you start your social media campaign. That way, you’ll cultivate a good first impression and not a lot of false starts.

Copyrighting is a special skill that you may or may not be very good at. You may want to hire someone to write sales copy for you. You can learn how to do it, but that is more time away from producing your products and services.

Proper preparation is necessary for success. Plan every part of your business. Develop a professional greeting and a systematic sales and marketing process. Cultivate a habit of sales and marketing in your personality.

Don’t start your sales pitch as soon as you start talking to someone. Introduce yourself and your company. Your first objective is going to be screening people. Find out if the person you are talking to is interested in what you are selling. If not, then let them know who you are and what you are selling, but don’t push it. Move on to the next prospect. Express your gratitude for them taking the time to meet with you.

Ask questions such as, “Would you be interested in using an all natural, organic, detoxification system to improve your health and your environment?” If the call is not already an appointment, then ask for an appointment to call or to meet them in person to make a more thorough presentation.

Thank them again and confirm any details from your conversation, including contact information. Schedule any future meeting times and places and give them your contact information, so they can contact you if they have any other questions.

Its important for you to believe the products you are selling are valuable to your customers. Be clear and direct, get your message across in plain language. Be careful about applying too much pressure. Be informative, direct and brief.

Enthusiasm is good. Accuracy is important. If you don’t know the answer to a question, say so. Don’t make something up. Just say, “I don’t know, but I’ll find out.”

Maintain a professional demeanor. Always improve yourself and your strategy. Review your marketing message regularly and analyze your data. Plan, do and review. Figure out what you should stop doing, what you can do differently and what you can add to your sales and marketing system.

Involve customers in your presentation. Give them opportunities to ask questions. Respond to what your customers say. Each person is an individual. Don’t profile or judge a person because of what they look like.

Close the Sale

Be prepared. Know your products. Your customers are going to expect you to be an expert, who can answer questions about the product or service.

Follow up with all your customers, even ones who don’t purchase from you immediately. They may purchase from you in the future or they may refer someone to you.

Whenever you hire sales employees or recruit sales associates in your network marketing business, make sure you work on helping them succeed. Teach them how to fish, rather than giving them fish. In other words, don’t just do their work for them, gently and persistently show them how to do the work. The more people you help succeed, the more successful you will be.

Focus on the simple details. What exactly do you do? How do you spend your time? Help your recruits get into a productive routine. Teach them to get up and do the same thing every day, to generate sales and build up their high performance business procedures. And continuously improve the system.

Follow up! If its practical, send a short and positive written letter of confirmation. Otherwise, send an email confirmation. Cultivate relationships. Ask for the sale. Close the sale and follow through. Serve your customers well. Make sure everyone gets a good deal trading with you.

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